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Subscribers can download the Vodafone Play app directly from their Google Play & Apple App Store on their smartphones or send an SMS ‘PLAY’ to 199. But how could we showcase all our best titles in an entertaining way? This is how we arrived at the thought of turning the unique singing talents of Shankar Mahadevan into a leverage for Vodafone PLAY.’
Speaking about the concept behind the new campaign, Kiran Antony, CCO, Ogilvy South & Team Vodafone said, “Vodafone PLAY has one of the largest entertainment libraries, and we wanted to play to our strengths.
Presenting a wholesome marketing mix, the 4 weeks campaign will connect with customers across diverse mediums like OOH, radio, print and digital. The 360-degree high decibel campaign has been conceptualized by Ogilvy & Mather India.
Shankar mahadevan breathless series#
It gives access to over 9500+ movies in16 different languages, 300+ live TV channels along with a huge catalogue of original web series and International TV Shows across all genres. Vodafone Play is a unique app that brings together videos, movies, TV shows and music for all its post-paid and pre-paid customers. The whole point of Breathless is that it is continuously moving. Breathless was the title track for his 1998 album and stands as Shankar's most iconic single, and for good reason. Whether it’s live TV shows, latest movies, original content or nataks the consumer will have an option to watch the content on Vodafone Play.” Shankar Mahadevan is part of the production trio Shankar-Ehsaan-Loy and is actually behind some of my favorite songs of the last 20+ years. With this campaign we aim to highlight premium, diverse and ad-free content available on Vodafone Play for all consumers at no additional cost. Vodafone Play addresses this need and is a one-stop entertainment destination. Speaking about the new campaign, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited said, “Consumers today are spoilt for choice and look for entertainment options on the go. It also brings a plethora of regional content, movies, TV shows, infotainment, theatre and Live TV in native languages like Hindi, English, Tamil, Bengali, Marathi, Gujarati and many more. The film sees Shankar Mahadevan listing movies, TV shows, web series titles that are available on the app highlighting the wide array of content available on the app for free.Īs content continues to grow and win Indian consumers’ heart, Vodafone Play has built a robust portfolio of Bollywood, Hollywood and regional content by partnering with leading content creators and aggregators like Zee5, Sony Liv, Hungama Play, SunNXT, ShemarooMe, Hoichoi, Lionsgate Play and many others. In this article, we take a closer look at maestro Shankar Mahadevan’s marriage with Sangeeta, and their beautiful love story.Vodafone Idea Limited, a leading telecom service provider, today launched the new campaign with Shankar Mahadevan, the famous Indi-pop singer and composer to bring to life the enormous width of content of Vodafone Play – Endless entertainment for all, at no extra cost.Īs part of the campaign Shankar Mahadevan can be seen singing in his renowned ‘sing in one breath’ style but with a new twist this time. The two have a successful marriage along with being blessed with two sons Siddharth and Shivam. Sangeeta hailed from a Maharashtrian family, and the duo fell in love when they were still in their teens. In his personal life, Shankar tied the knot with Sangeeta, whom he knew ever since he was little as they resided in the same neighbourhood. He went on to form the popular Shankar-Ehsaan-Loy trio of music directors, and the rest is history.
Shankar quit his job one fine day and few years later released his album Breathless.
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By the time he finished his software engineering and took up a white-collar job, he realised that music was his true passion and that it was time to dedicate his life to it. He loved playing badminton and diligently attended the Hindustani classical and Carnatic music classes that his parents had enrolled him in. Shankar Mahadevan was born into a middle-class household in Mumbai and grew up with a simple upbringing.